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StarMeUp is an employee recognition platform that empowers employees to recognize their colleagues, in the moment, when they are doing things that are in line with the organization's core values. It communicates the behaviors that that are valued, and is gamified to make it fun. The continual interaction between employees gives the organization a real-time view into the dynamics of the organization, enabling to quickly identify cultural strengths and opportunities to improve.

Keywords: recognition, culture, core values

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