Get In Front of Decision Makers Who Are Actively Working on Culture

The users of this site are ready to take action to improve their culture, and they're not afraid to tell the truth about their experience with the culture tools they use. These are the people you want to be in front of. Here are some basic questions and answers for tool providers:

Q: Is it free to be listed?
A: Yes. You get a basic listing for free. In fact, if someone reviews your tool, that listing will be created without you even knowing about it. But you can claim it any time and customize several of the components of your listing. The logo in each listing will link back to your website.

Q: Can any product or service be listed here?
No. We only put up products and services that are designed to change or strengthen workplace culture—and specifically within at least one of the culture markers that we address in our culture model (agility, collaboration, growth, inclusion, innovation, solutions, technologies, and transparency). If you can't claim to be addressing at least one of those areas, then this isn't the site for you.

Q: Why are the first tools on the Listing page outlined in gold/silver?
You have the option of signing up for an Enhanced Listing, which secures that preferred placement—plus a host of other benefits, like a separate HTML page about your product/service that you can edit, and a space in the listing where users can request to contact you with the push of a button. Contact us to learn about the different options and pricing.

Q: Can I control the reviews that are written about my product/service?
Not exactly. Providers with Enhanced Listings do have the opportunity to reply to reviews in the site, so you can tell your side of the story. But you can't have any removed or edited (with some rare exceptions; see our terms of use for details). The integrity of the reviews is critical to how this site works.

Q: What if a competitor is leaving bad reviews about my product/service?
A: It's not allowed. That's one reason why we individually evaluate every review that is posted to the site before it goes up. Reviewing a competitor violates the Terms of Use.

Q: I want to make sure I have some good reviews up there...is it okay for me to offer an incentive to my current customers to leave one?
A: Absolutely. We just ask them to click the "incentivized review" button when they are leaving the review.

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